SOLEDAD
perez TERRA
SOLEDAD
perez
TERRA
Brand designer creating thoughtful identities with strategy, clarity, and purpose.
WORKING WITH
Global clients
Based in
montevideo
MY APPROACH
Every brand has a story worth telling. My role is to shape it into a visual identity that's thoughtful, consistent, and memorable, balancing strategy, creativity, and attention to every detail.
Every brand has a story worth telling. My role is to shape it into a visual identity that's thoughtful, consistent, and memorable, balancing strategy, creativity, and attention to every detail.
Some of the brands I collaborated with
Projects
Projects
Brand Identity
View
Devlane
Devlane
BRANDING | PACKAGING | MERCH
View
Criollas Baked
Criollas Baked
MARKETING CAMPAIGN
View
Pomelo
Pomelo
COMMERCIAL PRESENTATION
View
Arocena Food Hall
Arocena Food Hall
These are just a few highlights. Browse my complete portfolio to see more.
These are just a few highlights. Browse my complete portfolio to see more.
About Me
About Me
Over the past six years, I've worked with brands across different industries, creating visual identities, digital experiences, and communication systems. My approach is simple: understanding the business first, then designing solutions that are both strategic and memorable.
Over the past six years, I've worked with brands across different industries, creating visual identities, digital experiences, and communication systems. My approach is simple: understanding the business first, then designing solutions that are both strategic and memorable.
HEAR FROM MY CLIENTS
HEAR FROM MY CLIENTS
HEAR FROM MY CLIENTS
1/4
Soledad worked with me from the very beginning of Criollas, back in 2020. Of everything I value about working with her, the first thing that stands out is the consistent quality of her work. It was a long process, with many different pieces and multiple fronts moving at the same time, and Soledad always delivered polished, well-resolved work that was ready to use. Soledad has a genuinely sharp eye for design. She notices the details the rest of us tend to overlook and understands that those details are exactly what separate a brand that looks good from one that feels poorly executed. She pays close attention to consistency across every touchpoint and built the visual identity that helped shape Criollas into what it is today. Then there’s something that’s hard to find: she knows how to advise. She doesn’t simply execute what you ask for. She listens, understands where the brand is heading, and proposes a better direction, with a clear rationale behind it. When an idea wasn’t working, she said so; when a design decision needed to be defended, she stood by it. That back-and-forth helps you make better decisions as a brand owner, not just end up with better design. Soledad’s dedication to design is evident in the final result. She doesn’t treat a project like just another assignment; she takes ownership of it. Anyone who doesn’t hire her is missing out on a great talent.
Mario Vivas
Founder & CEO, Criollas Baked Empanadas
2/4
I've worked with Soli on multiple projects, most recently on Devlane's branding and visual identity. As always, it was a pleasure collaborating with her. She has an incredible eye for detail and a remarkable ability to understand what you're trying to communicate, even when it's not fully defined. She has a talent for giving every brand its own distinctive voice through graphic elements full of personality and character. Without a doubt, she's one of those people you look forward to working with again.
Mikaela Cabella Macgillycuddy
CMO at Devlane
3/4
Working with Soledad was one of the things I enjoyed most. She has a rare ability to truly understand people, ideas, and what a project is trying to communicate, and then take it somewhere much more interesting than you initially imagined. Her conceptual thinking is amazing. She brings unexpected ideas, new aesthetics, and a sense of color and creativity that can completely elevate a project. She doesn’t just make things look better, she makes you think differently about what they could become. Beyond her talent as a designer, Soledad is someone I genuinely loved working with. Our collaboration eventually turned into a friendship, which probably says as much as anything about the kind of person she is. I would highly recommend working with her.
Ignacio Silveira Trabal
BP | Growth & Strategy
4/4
Soli is an outstanding professional with a remarkable ability to quickly understand both the project's needs and the client's goals. She knows not only what needs to be communicated, but also how to communicate it effectively. The quality of her work is exceptional, and every deliverable is thoughtful, polished, and aligned with the intended message. She's always open to feedback, easy to collaborate with, and constantly looking for ways to improve the final result.
Andrés Tiscornia
Socio en Silveira & Algorta
1/4
Soledad worked with me from the very beginning of Criollas, back in 2020. Of everything I value about working with her, the first thing that stands out is the consistent quality of her work. It was a long process, with many different pieces and multiple fronts moving at the same time, and Soledad always delivered polished, well-resolved work that was ready to use. Soledad has a genuinely sharp eye for design. She notices the details the rest of us tend to overlook and understands that those details are exactly what separate a brand that looks good from one that feels poorly executed. She pays close attention to consistency across every touchpoint and built the visual identity that helped shape Criollas into what it is today. Then there’s something that’s hard to find: she knows how to advise. She doesn’t simply execute what you ask for. She listens, understands where the brand is heading, and proposes a better direction, with a clear rationale behind it. When an idea wasn’t working, she said so; when a design decision needed to be defended, she stood by it. That back-and-forth helps you make better decisions as a brand owner, not just end up with better design. Soledad’s dedication to design is evident in the final result. She doesn’t treat a project like just another assignment; she takes ownership of it. Anyone who doesn’t hire her is missing out on a great talent.
Mario Vivas
Founder & CEO, Criollas Baked Empanadas
2/4
I've worked with Soli on multiple projects, most recently on Devlane's branding and visual identity. As always, it was a pleasure collaborating with her. She has an incredible eye for detail and a remarkable ability to understand what you're trying to communicate, even when it's not fully defined. She has a talent for giving every brand its own distinctive voice through graphic elements full of personality and character. Without a doubt, she's one of those people you look forward to working with again.
Mikaela Cabella Macgillycuddy
CMO at Devlane
3/4
Working with Soledad was one of the things I enjoyed most. She has a rare ability to truly understand people, ideas, and what a project is trying to communicate, and then take it somewhere much more interesting than you initially imagined. Her conceptual thinking is amazing. She brings unexpected ideas, new aesthetics, and a sense of color and creativity that can completely elevate a project. She doesn’t just make things look better, she makes you think differently about what they could become. Beyond her talent as a designer, Soledad is someone I genuinely loved working with. Our collaboration eventually turned into a friendship, which probably says as much as anything about the kind of person she is. I would highly recommend working with her.
Ignacio Silveira Trabal
BP | Growth & Strategy
4/4
Soli is an outstanding professional with a remarkable ability to quickly understand both the project's needs and the client's goals. She knows not only what needs to be communicated, but also how to communicate it effectively. The quality of her work is exceptional, and every deliverable is thoughtful, polished, and aligned with the intended message. She's always open to feedback, easy to collaborate with, and constantly looking for ways to improve the final result.
Andrés Tiscornia
Socio en Silveira & Algorta
1/4
Soledad worked with me from the very beginning of Criollas, back in 2020. Of everything I value about working with her, the first thing that stands out is the consistent quality of her work. It was a long process, with many different pieces and multiple fronts moving at the same time, and Soledad always delivered polished, well-resolved work that was ready to use. Soledad has a genuinely sharp eye for design. She notices the details the rest of us tend to overlook and understands that those details are exactly what separate a brand that looks good from one that feels poorly executed. She pays close attention to consistency across every touchpoint and built the visual identity that helped shape Criollas into what it is today. Then there’s something that’s hard to find: she knows how to advise. She doesn’t simply execute what you ask for. She listens, understands where the brand is heading, and proposes a better direction, with a clear rationale behind it. When an idea wasn’t working, she said so; when a design decision needed to be defended, she stood by it. That back-and-forth helps you make better decisions as a brand owner, not just end up with better design. Soledad’s dedication to design is evident in the final result. She doesn’t treat a project like just another assignment; she takes ownership of it. Anyone who doesn’t hire her is missing out on a great talent.
Mario Vivas
Founder & CEO, Criollas Baked Empanadas
2/4
I've worked with Soli on multiple projects, most recently on Devlane's branding and visual identity. As always, it was a pleasure collaborating with her. She has an incredible eye for detail and a remarkable ability to understand what you're trying to communicate, even when it's not fully defined. She has a talent for giving every brand its own distinctive voice through graphic elements full of personality and character. Without a doubt, she's one of those people you look forward to working with again.
Mikaela Cabella Macgillycuddy
CMO at Devlane
3/4
Working with Soledad was one of the things I enjoyed most. She has a rare ability to truly understand people, ideas, and what a project is trying to communicate, and then take it somewhere much more interesting than you initially imagined. Her conceptual thinking is amazing. She brings unexpected ideas, new aesthetics, and a sense of color and creativity that can completely elevate a project. She doesn’t just make things look better, she makes you think differently about what they could become. Beyond her talent as a designer, Soledad is someone I genuinely loved working with. Our collaboration eventually turned into a friendship, which probably says as much as anything about the kind of person she is. I would highly recommend working with her.
Ignacio Silveira Trabal
BP | Growth & Strategy
4/4
Soli is an outstanding professional with a remarkable ability to quickly understand both the project's needs and the client's goals. She knows not only what needs to be communicated, but also how to communicate it effectively. The quality of her work is exceptional, and every deliverable is thoughtful, polished, and aligned with the intended message. She's always open to feedback, easy to collaborate with, and constantly looking for ways to improve the final result.
Andrés Tiscornia
Socio en Silveira & Algorta